"Moin" is a greeting from Northern Germany that means "hello"

For us, it embodies a story rooted in passion and expertise. Founded in 2021 by Gita Savitri Devi, content creator, author, and a Chemistry graduate from Freie Universität Berlin, emerged from her experiences as a cosmetic formulator.
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"As a cosmetic chemist, I've seen firsthand how confusing the world of skincare can be

MOIN is my answer to change that. We're cutting through the clutter and setting a new standard."

What we believe

Skincare is necessity

We believe that taking care of skin should be the norm. Investing in the skin health is more than just for the appearance but also for the overall health.

Skincare is for everyone

For too long there has been a misconception that skincare is exclusively for women. Skincare should be inclusive for everyone who enjoy taking care of their skin.

Skincare should be made easy

We believe that achieving healthy-looking skin does not require gazillion steps. MOIN helps you to simplify your routine without having to compromise the result.

Skincare should be thoughtfully formulated

Safety, stability, and efficacy are the pillars of our formulations. Every ingredient is purposefully selected to either reinforce formula integrity or enhance skin health. Developed in Germany and manufactured in Indonesia with expert partners, MOIN guarantees the highest quality at every stage.

Understanding skincare science empowers you to choose wisely
Decoding Your Skincare: Understanding INCI

Memahami Perawatan Kulit Anda: Memahami INCI

Anda mungkin pernah melihat daftar bahan-bahan pada produk perawatan kulit Anda, mungkin karena penasaran tentang apa yang sebenarnya terjadi pada kulit Anda. Daftar ini, yang sering kali ditulis dengan huruf...

Conducting Stability Testing on Skincare Products

Melakukan Uji Stabilitas pada Produk Perawatan Kulit

Produk perawatan kulit adalah bagian penting dari rutinitas sehari-hari kita, yang dirancang untuk meningkatkan kesehatan dan penampilan kulit kita. Ada banyak faktor yang perlu diperhatikan secara serius untuk menjaga kualitas...

The Science of Surfactants

Mengupas Sains di Balik Surfaktan

Terkait perawatan kulit, ilmu pengetahuan di balik produk yang kita gunakan mungkin masih menjadi misteri. Salah satu komponen mendasar yang memainkan peran penting dalam banyak formulasi perawatan kulit adalah surfaktan....