"Moin" is a greeting from Northern Germany that means "hello"

For us, it embodies a story rooted in passion and expertise. Founded in 2021 by Gita Savitri Devi, content creator, author, and a Chemistry graduate from Freie Universität Berlin, emerged from her experiences as a cosmetic formulator.
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"As a cosmetic chemist, I've seen firsthand how confusing the world of skincare can be

MOIN is my answer to change that. We're cutting through the clutter and setting a new standard."

What we believe

Skincare is necessity

We believe that taking care of skin should be the norm. Investing in the skin health is more than just for the appearance but also for the overall health.

Skincare is for everyone

For too long there has been a misconception that skincare is exclusively for women. Skincare should be inclusive for everyone who enjoy taking care of their skin.

Skincare should be made easy

We believe that achieving healthy-looking skin does not require gazillion steps. MOIN helps you to simplify your routine without having to compromise the result.

Skincare should be thoughtfully formulated

Safety, stability, and efficacy are the pillars of our formulations. Every ingredient is purposefully selected to either reinforce formula integrity or enhance skin health. Developed in Germany and manufactured in Indonesia with expert partners, MOIN guarantees the highest quality at every stage.

Understanding skincare science empowers you to choose wisely
Decoding Your Skincare: Understanding INCI

Decoding Your Skincare: Understanding INCI

You have likely noticed a list of ingredients on your skincare products, perhaps out of curiosity about what's actually going on your skin. This list, often in a small font,...

Conducting Stability Testing on Skincare Products

Conducting Stability Testing on Skincare Products

Skincare products are an essential part of our daily routines, designed to enhance the health and appearance of our skin. There are many factors, which need to be taken seriously...

The Science of Surfactants

The Science of Surfactants

When it comes to skincare, the science behind the products we use can be a bit of a mystery. One fundamental component that plays a crucial role in many skincare...