Our philosophy
"Moin" is a greeting from Northern Germany that means "hello"
For us, it embodies a story rooted in passion and expertise. Founded in 2021 by Gita Savitri Devi, content creator, author, and a Chemistry graduate from Freie Universität Berlin, emerged from her experiences as a cosmetic formulator.
Skincare is necessity
We believe that taking care of skin should be the norm. Investing in the skin health is more than just for the appearance but also for the overall health.
Skincare is for everyone
For too long there has been a misconception that skincare is exclusively for women. Skincare should be inclusive for everyone who enjoy taking care of their skin.
Skincare should be made easy
We believe that achieving healthy-looking skin does not require gazillion steps. MOIN helps you to simplify your routine without having to compromise the result.
Skincare should be thoughtfully formulated
Creating product formulation to make sure its safety, stability, and efficacy has been our top priority. Each of the ingredient we use in our products plays significant role either in supporting the integrity of the formula or benefiting skin's health. We formulate MOIN in Germany and work with expert partners who ensure the highest quality to manufacture the products in Indonesia.
Understanding skincare science empowers you to choose wisely
Conducting Stability Testing on Skincare Products
Skincare products are an essential part of our daily routines, designed to enhance the health and appearance of our skin. There are many factors, which need to be taken seriously...
The Science of Surfactants
When it comes to skincare, the science behind the products we use can be a bit of a mystery. One fundamental component that plays a crucial role in many skincare...
Formulation Strategies for Skin Hydration
Why skin hydration is important Skin hydration is a crucial aspect of maintaining skin health and overall well-being. Properly hydrated skin not only contributes to its aesthetic appearance but also...